The city of Wroclaw, in Poland, is yet another international municipality relying on Lasso's innovative solutions for selective deposition of domestic solid waste. This Polish city has just installed Lasso large-capacity recycling banks, equipped with Green Bee underground containers and Semi PE semi-underground containers, to encourage citizens to separate waste and optimize its municipal waste management.
“We are delighted to have a new market in Lasso's portfolio, namely Poland, a country that is currently reorganizing its entire waste management policy. Its confidence in our products represents recognition of the investment we have been making over the years in terms of innovation, quality, design, robustness and safety, ”says João Paulo Archer, Lasso's commercial director for the international market.
The installation of recycling banks in the Polish city of Wroclaw follows a partnership with a local distributor, the Polish company Innova Good, and also covers the commercialization of innovative smart systems that allow PAYT (Pay-As-You-Throw) charging.
Poland represents another important milestone in the internationalization strategy that Lasso has been following for the last seven years. Having started exporting in 2012 to countries such as France and Canada, Lasso's strategy is currently investing heavily in the international market which already accounts for about 25% of its turnover.
As a result of its internationalization project Lasso is currently entering new markets in Europe, in countries such as Denmark and the Netherlands, in Latin America and in North Africa.
Under the partnership with Innova Good, Lasso participated in October in Pol-Eco System, the largest and most important event in the technologies, solutions and products for sustainable development in Poland and Central and Eastern Europe. The level of design, innovation and functionality made Lasso’s products the most notable, with its booth receiving hundreds of visitors, including Polish Deputy Minister of Environment Slawomir Mazurek.